Brewing, beer and pubs: a global perspective

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.

Cover; Half-Title; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Notes on Contributors; Introduction and Overview; Part I Globalization, Marketing and Trade in the Brewing Industry; 1 Interesting Times: Changes for Brewing; 2 Marketing and Globalization of the Brewing Industry; 3 Path Dependency, Behavioral Lock-in and the International Market for Beer; 4 Intra-industry Trade in the Beer Industry within the Enlarged European Union; 5 "When Helping the Small Hurts the Middle": Beer Excise Duties and Market Concentration.

Part II Developments in Regional Brewing and Beer Markets6 The Lack of Market Integration in the Chinese Beer and Wine Markets: Evidence from Stationarity Test; 7 The History and Development of Brewing and the Beer Industry inAfrica; 8 South of the Border: The Beer and Brewing Industry in South America; 9 The Locational Determinants of Micro-breweries and Brewpubs in the United States; 10 Beer, the Preferred Alcoholic Drink of All? Changes in the Global and National Beer Consumption Since 1960 and Convergence and Trends Since the 1990s; Part III Pubs, People and Places.

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