Digital marketing: strategy, implementation and practice

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Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

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Title Statements

Full title :Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

Summary

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Edition Statements

Publication Date:2019.
Edition:7th edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Harlow, England
Language:eng
Publication Date:2019.

Notes

Previous edition: 2016.

The Physical Object

Description:1 online resource (xxx, 545 pages :) : illustrations (black and white, and colour)

Edition Identifiers

ISBN:9781292241586, 1292241586
oclc:on1245409952
LC Classification:HF5415.1265
Dewey Decimal:658.872

Part 1 Digital marketing fundamentals; 1 Introducing digital marketing; 2 Online marketplace analysis: micro-environment; 3 The digital macro-environment; Part 2 Digital marketing strategy development; 4 Digital marketing strategy; 5 Digital media and the marketing mix; 6 Relationship marketing using digital platforms; Part 3 Digital marketing: implementation and practice; 7 Delivering the digital customer experience; 8 Campaign planning for digital media; 9 Marketing communications using digital media channels; 10 Evaluation and improvement of digital channel performance.