Business communication essentials
The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it's proving to be every bit as disruptive-and full of exciting possibili…
Read More ↓Title Statements
- Full title :Business communication essentials / Courtland L. Bovée, John V. Thill.
Summary
The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it's proving to be every bit as disruptive-and full of exciting possibilities-as the first two.
Read More ↓Edition Statements
- Publication Date:©2016
- Edition:Seventh edition
Publication Statements
- Publisher(s):Pearson Education
- Place of Publication:England
- Language:eng
- Publication Date:©2016
Notes
Contiene índice.
The Physical Object
- Description:1 recurso en línea (1 recurso en línea (522 páginas):) : ilustraciones
Edition Identifiers
- ISBN:9781292093260, 1292093269, 9781292093291, 1292093293
- oclc:on1153985909
- Dewey Decimal:658.45
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