Comunicación organizacional

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Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustratin…

Managerial communication is different from other kinds of communication. Why? Because in a business or management setting, the most brilliant message in the world will do you no good unless you achieve your desired outcome. Therefore, instead of thinking of communication as a st…