Business communication

Business communication: process and product

by Guffey, Mary Ellen

Type Book
Rate 0.0 /5

Presenting a consistently applied process approach to business communication combined with a hands-on view of current and emerging business technologies, this text offers a communication strategy students can use throughout their careers.

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Business communication : process and product / Mary Ellen Guffey, Dana Loewy.

Summary

Presenting a consistently applied process approach to business communication combined with a hands-on view of current and emerging business technologies, this text offers a communication strategy students can use throughout their careers.

Read More ↓

Edition Statements

  • Publication Date:©2011.
  • Edition:7th ed

Publication Statements

The Physical Object

  • Description:1 volume (various pagings) : : illustrations ; : 29 cm

Edition Identifiers

  • ISBN:0538466251, 9780538466257, 053846626X, 9780538466264
  • oclc:ocn646396990
  • LC Classification:HF5718.3
  • Dewey Decimal:651.7

Table of Contents

Unit 1. Communication foundations. 1. Effective and ethical communication at work -- 2. Professionalism : team, meeting, listening, nonverbal, and etiquette skills -- 3. Intercultural communication -- Unit 2. The writing process. 4. Planning business messages -- 5. Organizing and writing business messages -- 6. Revising business messages -- Unit 3. Workplace communication. 7. Electronic messages and digital media -- 8. Positive messages -- 9. Negative messages -- 10. Persuasive and sales messages -- Unit 4. Reports, proposals and presentations. 11. Report and research basics -- 12. Informal business reports -- 13. Proposals, business plans, and formal business reports -- 14. Business presentations -- Unit 5. Employment communication. 15. The job search, resumes, and cover letters -- 16. Interviewing and following up.

Read More ↓

Subjects

Anglais (Langue) -- Anglais commercial Business and Management Business communication Business writing Communication dans l'entreprise English language Business English Style commercial Textbooks

Writers

Guffey, Mary Ellen Loewy, Dana

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • Business Communication: Process and Product (with…

    PDF · 33.3 MB · updated
    Login →

  • Business Communication: Process and Product -- (.…

    PDF · 33.7 MB · updated
    Login →
Log in to request a copy