Business Development For Dummies

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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read …

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Title Statements

Full title :Business Development For Dummies / Anna Kennedy.

Summary

Publication Statements

Publisher(s):John Wiley & Sons, Inc
Place of Publication:New York
Language:eng

Notes

Paperback.

The Physical Object

Description:424 pages ; : 236 x 186 mm

Edition Identifiers

ISBN:9781118962718, 1118962710
oclc:ocn904959595
LC Classification:HD2341
Dewey Decimal:658.406

Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens.