Business plans that work: a guide for small business

Turn your great idea into big profits with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results - especially in the launch of a new business or product. "Business Plans That Work" gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: determine what to include in each plan, why, and for whom; secure the capital you need to get the project off the ground; assess opportunities and risks involved in your project; and, avoid common pitfalls that cost money, time, and effort. With "Business Plans That Work", you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on

Entrepreneurs create the future -- Before you start writing your plan : asking the right questions -- Getting started -- Industry : zoom lens on opportunity -- Company and product description : selling your vision -- Marketing plan : reaching the customer -- Operations and development : execution -- Team: the key to success -- The critical risks and offering plan sections -- Financial plan : telling your story in numbers.