Business web strategy: design, alignment and application

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this collection is aimed at managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Title from PDF title page (viewed June 1, 2010).

Section I. Design Web Strategy: Chapter I. Using Patterns for Engineering High-Quality E-Commerce Applications / Pankaj Kamthan, Hsueh-Ieng Pai -- Chapter II. Informing Industry via Academic Research in ICT Skill and Capability Development / Krassie Petrova, Dawn Medlin -- Chapter III. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations / Jiri Vorisek, George Feuerlicht -- Chapter IV. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler / Javier Soriano [and others] -- Chapter V. Customer Relationship Management (CRM): An In-Depth Analysis / Mahesh Raisinghani [and others] -- Chapter VI. Different Web Strategies for Different E-Marketplaces / L. Geppert.

Section II. Aligning Web Strategy to Corporate Strategy: Chapter VII. Trends of Web Services Adoption: A Synthesis / Vincent C. Yen -- Chapter VIII. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine / Massimo Memmola, Giovanna Palumbo, Mauro Rossini -- Chapter IX. The Web Strategy Development in the Automotive Sector / Massimo Memmola, Alessandra Tzannis -- Chapter X. Adaptive Mobile Web B…