Business writing for dummies
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persua…
Read More ↓Title Statements
- Full title :Business writing for dummies / by Natalie Canavor.
Summary
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers?the people you communicate with at work?are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without?and Business Writing For Dummies makes it easy!
Read More ↓Edition Statements
- Publication Date:2017
- Edition:Second edition
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, New Jersey
- Language:eng
- Publication Date:2017
Notes
Includes index.
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781119369011, 1119369010, 9781119369035, 1119369037
- oclc:ocn981912228
- LC Classification:HF5718.3
- Dewey Decimal:808.06665
Table of Contents
Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You.
Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care.
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