Chinese multinationals
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. It is the fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University. It provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, MEtAs and international joint ventures, management of technology, organi…
Read More ↓Title Statements
- Full title :Chinese multinationals / editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.
Summary
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. It is the fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University. It provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, MEtAs and international joint ventures, management of technology, organization and human resource management, etc."--BOOK JACKET.
Read More ↓Edition Statements
- Publication Date:c2009.
Publication Statements
- Publisher(s):World Scientific
- Place of Publication:Singapore
- Language:eng
- Publication Date:c2009.
Notes
"EFMD."
The Physical Object
- Description:xxx, 268 p. : : ill. ; : 23 cm.
Edition Identifiers
- ISBN:9789812835000, 9812835008, 9789812835598, 9812835598
- oclc:on1161402613
- LC Classification:HD2910
- Dewey Decimal:338.88
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