Chinese Multinationals

Chinese Multinationals

by Larcon, Jean-Paul

Type Book
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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization a…

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Title Statements

  • Full title :Chinese Multinationals

Summary

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc

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Edition Statements

  • Publication Date:2009

Publication Statements

  • Publisher(s):World Scientific
  • Place of Publication:New Jersey
  • Language:eng
  • Publication Date:2009

The Physical Object

  • Description:269 s.

Edition Identifiers

  • ISBN:9789812835598, 9812835598
  • oclc:ocn768395150

Subjects

Internationaliseringsstrategi Kina Multinationale selskaber Virksomhedens internationalisering

Writers

Larcon, Jean-Paul

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