Virksomhedens internationalisering

Globalisation of Chinese business firms

0 Type: Book

Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the managemen…

Chinese Multinationals

0 Type: Book

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua Un…

Global marketing

by Hollensen, Svend

0 Type: Book

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable br…

Global business

by Peng, Mike W.

0 Type: Book

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success a…

Internationalization of firms: the role of institutional distance on location an…

by Parietti, Laura Vanoli

0 Type: Book

Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the culture, the administrativ…

Global business

by Peng, Mike W.

0 Type: Book

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, Third Edition, by renowned international instructor and author Mike Peng, is the first global bus…

International marketing strategy

by Bradley, Frank

0 Type: Book

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interp…

Should Prometheus be bound?: corporate social responsibility

by Woot, Philippe de

0 Type: Book

This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and dereg…

The global market: Developing a strategy to manage across borders

by Deshpandé, Rohit, Quelch, John

fromJossey-Bass business & management series

0 Type: Book

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational pres…

Global business

by Peng, Mike W.

0 Type: Book

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the i…

Global networks: the Vodafone-Ericsson journey to globalization an…

by Ibbott, Christopher J.

0 Type: Book

Vodafone is one of the most successful global companies of the last 20 years, growing from holder of one of the first two mobile communications licences in the UK, to being a dominant global brand. Whilst its leadership, mergers and acquisitions, and marketing all are well docum…

Global networks: the Vodafone-Ericsson journey to globalization an…

by Ibbott, Christopher J.

0 Type: Book

Provides an experiential view into the hidden globalization of Vodafone, in which was created a social network that was engaged in the acquisition and deployment of a global network of mobile technology. This book examines how Vodafone has led the industry to a global stage, sha…

Multinational business finance

by Eiteman, David K., Stonehill, Arthur I., Moffett, Michael H.

0 Type: Book

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in international finance. Authoritative, comprehensive cove…

Multinationals and emerging economies: the quest for innovation and sustainability

by Dolfsma, Wilfred, Duysters, Geert, Costa, Ionara

fromInnovation, co-operation, and development

0 Type: Book

The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global e…