Chinese multinationals
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. It is the fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University. It provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, MEtAs and international joint ventures, management of technology, organi…
Read More ↓Title Statements
- Full title :Chinese multinationals / editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi.
Summary
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. It is the fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University. It provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, MEtAs and international joint ventures, management of technology, organization and human resource management, etc."--Jacket.
Read More ↓Edition Statements
- Publication Date:©2009.
Publication Statements
- Publisher(s):EFMD, World Scientific
- Place of Publication:Singapore
- Language:eng
- Publication Date:©2009.
The Physical Object
- Description:xxx, 268 pages : : illustrations ; : 23 cm
Edition Identifiers
- ISBN:9789812835000, 9812835008, 9789812835598, 9812835598
- oclc:on1047950216
- LC Classification:HD2910
- Dewey Decimal:382.0973/051
Table of Contents
Foreword / Liu Chuanzhi -- Preface / Zhao Chunjun -- 1. Corporate Strategies of Chinese Multinationals / Jin Zhanming -- 2. China's Go Global Policy / Li Zhaoxi -- 3. China's Outward Foreign Direct Investment / Li Zhaoxi -- 4. The Internationalization Process of Chinese Multinationals / Kang Rongping -- 5. International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL / Hu Zuohao and Wang Gao -- 6. Technology-Based Competition and Chinese Multinationals / Jean-Paul Larcon and Genevieve Barre -- 7. Innovation & Knowledge Transfer in Chinese Multinationals / Li Donghong -- 8. Corporate Culture and Organization of Chinese Multinationals / Wang Yihua -- 9. Chinese Multinationals and Global Value Chains Lenovo / Francois Duhamel -- 10. Alliances, Joint-Ventures and Chinese Multinationals / Pierre Dussauge -- Conclusion: China's Unique Advantage.
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