Chinese multinationals

by Larcon, Jean-Paul

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Title Statements

Full title :Chinese multinationals / editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi.

Summary

"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Pub. website.

Edition Statements

Publication Date:©2009

Publication Statements

Publisher(s):World Scientific
Place of Publication:Hackensack, NJ
Language:eng
Publication Date:©2009

Notes

"EFMD."

The Physical Object

Description:1 online resource (xxx, 268 pages) : : illustrations

Edition Identifiers

ISBN:9789812835017, 9812835016
oclc:ocn961669533
LC Classification:HD2910
Dewey Decimal:338.88951

Subjects

BUSINESS & ECONOMICS -- Industries China Corporations, Chinese Entreprises multinationales -- Chine Entreprises multinationales -- Gestion International business enterprises International business enterprises -- C… International business enterprises -- M… Internationale ondernemingen Sociétés chinoises