CIM coursebook: managing marketing
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Read More ↓Title Statements
- Full title :CIM coursebook : managing marketing / edited by Andrew Sherratt ; and authored by Francis Nicholson, Richard Meek.
Summary
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Read More ↓Edition Statements
- Publication Date:2009.
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2009.
Notes
"Professional Diploma in Marketing"--Cover
"This is the only coursebook for Managing Marketing that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--Page 4 of cover
Includes index.
The Physical Object
- Description:xiii, 269 pages : : illustrations ; : 25 cm
Edition Identifiers
- ISBN:9781856177177, 1856177173
- oclc:ocn669871313
- LC Classification:HF5415.13
- Dewey Decimal:658.8/02
Table of Contents
The marketing infrastructure; Managing marketing teams; Operational finances for marketing.
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