CIM coursebook: managing marketing
by Meek, Richard, Sherratt, Andrew, Nicholson, Francis
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, acti…
CIM coursebook
by Chartered Institute of Marketing, Meek, Richard, Sherratt, Andrew, Nicholson, Francis
fromCIM professional
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and conce…