CIM coursebook

CIM coursebook

by Nicholson, Francis

Type Book
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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute…

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Title Statements

  • Full title :CIM coursebook. / edited by Andrew Sherratt ; and authored by Francis Nicholson, Richard Meek.

Summary

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various for.

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Edition Statements

  • Publication Date:2009.

Publication Statements

The Physical Object

  • Description:1 online resource (xiii, 269 pages) : : illustrations

Edition Identifiers

  • ISBN:9780080961248, 008096124X, 9781136442186, 1136442189, 9781136442131, 1136442138, 9781136442179, 1136442170, 9781138440951, 1138440957, 9781856177177, 1856177173
  • oclc:ocn670247672
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8/02

Table of Contents

FRONT COVER; MANAGING MARKETING; COPYRIGHT PAGE; CONTENTS; FOREWORD; ABOUT THE AUTHORS; Section 1: The Marketing Infrastructure; Section 2: Managing Marketing Teams; Section 3: Operational Finances for Marketing; FEEDBACK ON ACTIVITIES; INDEX.

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Subjects

BUSINESS & ECONOMICS -- Green Business Marketing -- Gestion Marketing -- Guides de l'étudiant. -- G… Marketing -- Management Marketing -- Study guides. -- Management Study guides

Writers

Nicholson, Francis Meek, Richard Sherratt, Andrew

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Files & Downloads

  • CIM Coursebook: Managing Marketing -- (.pdf)

    PDF · 1.3 MB · updated
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