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CIM coursebook
by Chartered Institute of Marketing, Meek, Richard, Sherratt, Andrew, Nicholson, Francis
fromCIM professional
0
Type: Book
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and conce…