Title Statements
- Full title :CIM Revision Cards : Analysis and Evaluation.
Edition Statements
- Publication Date:©2006
Publication Statements
- Publisher(s):Routledge
- Place of Publication:Jordan Hill
- Language:eng
- Publication Date:©2006
The Physical Object
- Description:1 online resource (141 pages).
Edition Identifiers
- ISBN:9780080501338, 0080501338
- oclc:on1041193254
- LC Classification:HF5415.W55 2006
- Dewey Decimal:658.8
Table of Contents
CIM Revision Cards -- Analysis and Evaluation -- Table of Contents -- Preface -- Unit 1: Introduction to Analysis and Evaluation -- Unit 2: Evaluating Performance: Marketing Metrics -- Unit 3: Brand Valuation -- Unit 4: Auditing Marketing Activities -- Unit 5: Evaluating Performance: Financial Measures -- Unit 6: Analysing the External Environment -- Unit 7: Analysing the Internal Environment -- Unit 8: Characteristics of the Global Marketplace -- Unit 9: Defining Competitive Advantage -- Bibliography.
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