Connected CRM

Connected CRM: implementing a big-data-driven, customer-centric business strategy

by Williams, David

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Title Statements

  • Full title :Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams

Edition Statements

  • Publication Date:∞2014

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:∞2014

Notes

Includes index

"How to Optimize Customer Value in a Big-Data, Digital World"--Cover

The Physical Object

  • Description:1 online resource (258 pages)

Edition Identifiers

  • ISBN:9781118835807, 1118835808, 9781118863121, 1118863127, 9781118863190, 1118863194
  • oclc:ocn900305395
  • LC Classification:HF5415.5
  • Dewey Decimal:658.8 12

Subjects

Customer relations -- Management Marketing relationnel Planification stratégique Relationship marketing Strategic planning

Writers

Williams, David

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