Consumer behavior

Consumer behavior

by Schiffman, Leon G.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

Edition Statements

  • Publication Date:2019
  • Edition:Twelfth edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2019

The Physical Object

  • Description:xxix, 478 p. : : ill.

Edition Identifiers

  • ISBN:9780134734828, 0134734823
  • oclc:on1082431687
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8/342

Subjects

Consommateurs -- Attitude (psychologie) Consommateurs -- Comportement Consumer behavior Études de marché Études de motivation Études de motivation (Marketing) Manuels d'enseignement supérieur Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

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