Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

Type Book
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This title combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment.

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Title Statements

  • Full title :Consumer behavior.

Summary

This title combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment.

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Edition Statements

  • Publication Date:2017.
  • Edition:Seventh edition

Publication Statements

  • Publisher(s):South-Western
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:2017.

The Physical Object

  • Description:560 pages

Edition Identifiers

  • ISBN:9781305507272, 1305507274
  • oclc:on1313857961
  • Dewey Decimal:658.8/342

Subjects

Business and Management Consumer behavior

Writers

Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik

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