Consumer behavior

Consumer behavior

by Schiffman, Leon G.

Type Book
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Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

Summary

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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Edition Statements

  • Publication Date:©2010.
  • Edition:10th ed

Publication Statements

  • Publisher(s):Prentice Hall
  • Place of Publication:Upper Saddle River, N.J
  • Language:eng
  • Publication Date:©2010.

Notes

Previous edition: 2007.

The Physical Object

  • Description:xviii, 518 pages, [55] pages : : illustrations (some color) ; : 29 cm

Edition Identifiers

  • ISBN:9780135053010, 0135053013
  • oclc:on1058060110
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8/342

Table of Contents

Pt 1 Introduction 1. Consumer behavior: meeting changes and challenges -- 2. The consumer research process -- 3. Market segmentation and strategic targeting -- Pt 2 The consumer as an individual 4. Consumer motivation -- 5. Personality and consumer behavior -- 6. Consumer perception -- 7. Consumer learning -- 8. Consumer attitude formation and change -- 9. Communication and consumer behavior -- Pt 3 Consumers in their social and cultural settings 10. The family and its social class standing -- 11. Influence of culture on consumer behavior -- 12. Subcultures and consumer behavior -- 13. Cross-cultural consumer behavior: an international perspective -- Pt 4 The consumer's decision-making process and ethical dimensions 14. Consumers and the diffusion of innovations -- 15. Consumer decision making and beyond -- 16. Marketing ethics and social responsbility.

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Subjects

Consommateurs -- Comportement Consumer behavior consumer behaviour Consumer research Études de motivation (Marketing) Konsumentenverhalten Konsumentforskning Konsumentpsykologi Lehrbuch Marketing Motivation research (Marketing) Verbraucherverhalten

Writers

Schiffman, Leon G. Kanuk, Leslie Lazar Wisenblit, Joseph

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Files & Downloads

  • Comportamiento del consumidor -- (.pdf)

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