Consumer behavior

Consumer behavior

by Hoyer, Wayne D.

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Title Statements

  • Full title :Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis, Rik Pieters.

Edition Statements

  • Publication Date:©2013.
  • Edition:6th ed

Publication Statements

The Physical Object

  • Description:xix, 497, [42] p. : : ill. en coul. ; : 29 cm

Edition Identifiers

  • ISBN:9781133435211, 1133435211
  • oclc:ocn829078670
  • LC Classification:HF5415.32

Subjects

Case studies comportement du consommateur Consommateurs -- Attitudes Consommateurs -- Comportement Consommateurs -- Études de cas. -- Comp… Consommateurs -- Prise de décision Consommateurs -- Problèmes et exercices… Consumer behavior Consumer behavior -- Case studies Consumer behavior -- Problems, exercise… Consumers -- Attitudes Consumers -- Decision making Études de motivation (Marketing) Motivation research (Marketing) Problèmes et exercices (Descripteur de … Problems and exercises

Writers

Hoyer, Wayne D. MacInnis, Deborah J. Pieters, Rik

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Files & Downloads

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