Brings together research that investigates how people experience products: durable, non-durable, or virtual. This book aims to bridge gaps between several areas within psychology (perception, cognition and emotion) and links these areas to more applied areas of science, such as …
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contri…
