Principles of Marketing
by Kotler, Philip, Adam, Stewart, Volkov, Michael, Armstrong, Gary, Denize, Sara
by Kotler, Philip, Adam, Stewart, Volkov, Michael, Armstrong, Gary, Denize, Sara
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real comm…
Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through n…
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Kotler, Philip, Armstrong, Gary, Opresnik, Marc O., (Marc Oliver)
"Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework."--Résumé de l'éditeur.