This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case st…
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Armstrong, Gary, (Gary M.), Brennan, Ross, Harker, Michael
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real comm…
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
"Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.New to the 5th edition: coverage throughout of digital tra…
Brennan and Canning cover both the theory and practice of global business-to-business (B2B) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transform…
Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
by Brennan, Ross, Harker, Michael, Armstrong, Gary, Kotler, Philip,, Dr
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary
fromAlways learning
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary M.,, Dr
by Kotler, Philip, Brennan, Ross, Harker, Michael, Armstrong, Gary