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The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Principles of marketing
by Kotler, Philip, Armstrong, Gary, (Gary M.), Harris, Lloyd C., Piercy, Nigel
0
Type: Book
Principles of marketing
by Kotler, Philip, Armstrong, Gary, (Gary M.), Piercy, Nigel, Harris, Lloyd
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Type: Book
'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications…
Principles of marketing
by Kotler, Philip, Armstrong, Gary, (Gary M.), Piercy, Nigel, Harris, Lloyd
0
Type: Book
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis thr…
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case st…
Marketing: an introduction
by Armstrong, Gary, (Gary M.), Brennan, Ross, Harker, Michael
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Type: Book
This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case st…
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningf…
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.