Consumer behavior

Consumer behavior: buying, having, and being

by Solomon, Michael R.

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Title Statements

  • Full title :Consumer behavior : buying, having, and being / Michael R. Solomon.

Edition Statements

  • Publication Date:©2011.
  • Edition:Ninth edition

Publication Statements

  • Publisher(s):Prentice Hall
  • Place of Publication:New Jersey
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:654 páginas : : ilustraciones ; : 29 cm

Edition Identifiers

  • ISBN:9780136110927, 0136110924
  • oclc:ocn926608952
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Subjects

COMPORTAMIENTO DEL CONSUMIDOR Preferencias de los consumidores Segmentación del mercado

Writers

Solomon, Michael R.

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