Marketing

by Kerin, Roger A.

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Title Statements

Full title :Marketing / Roger A Kerin, Steven W. Hartley, William Rudelius; revisión técnica María de la Luz Ascanio Rivera ... [et al.]; traducción María Jesús Herrero Díaz.

Edition Statements

Publication Date:2014.
Edition:11 ed

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:México
Language:spa
Publication Date:2014.

Notes

Incluye notas de pie de página.

Marketing.

The Physical Object

Description:xxxvi, 714 p. : : il., fotografías, gráficas

Edition Identifiers

ISBN:9786071511539, 6071511534
oclc:ocn991670760
LC Classification:HF5415
Dewey Decimal:658.8 K455m 11ed

Subjects

Administración de mercadeo Análisis de mercadeo COMPORTAMIENTO DEL CONSUMIDOR Marketing Marketing -- Gestion Marketing -- Management Marketing -- tratados, manuales, etc Mercadeo Mercadeo por Internet Productos nuevos