"Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significa…
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fa…
"Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal co…
"Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and meas…
"El mundo de los medios digitales está en constante cambio, ya que las tecnologías siguen transformando la forma en que interactuamos y nos comunicamos a escala global. En este contexto, Entender el marketing digital ofrece una guía práctica y sin complicaciones sobre el marketi…
Un influyente estratega de medios revela cómo los blogs controlan las noticias en la era digital y expone las formas en que los publicistas de hoy en día elaboran noticias, afectan los precios de las acciones y dan forma a las elecciones.
