The rules of engagement for businesses have changed, again. It's no longer enough for companies to have innovative products, stellar services, and a strong balance sheet. To achieve long-term value and capture true stakeholder engagement, companies must embrace a higher purpose-…
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding …
With a world of options at their fingertips, todays purpose-driven customers want a brand they can identify with and trust. This book shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. --
This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together. Learn…
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding …
Marketing has been transformed in the last 5 years by a portfolio of powerful new digital tools and practices. The tools and trends are powerful, but complex and overwhelming to many marketers. This book explains how to make sense of it all: big data, social communities, marketi…
"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In this book the authors explain the latest digital tools and trends used in toda…