This book looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way, how to harness the power o…
Thoroughly revised throughout, this book covers all key topics on digital marketing including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building…
Understanding Digital Marketing will help readers to:- Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing.- Understand…
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital…
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marke…
