A tecnologia digital e a hiperconectividade mudaram permanentemente o comportamento do consumidor. Aqui, Philip Kotler, o "pai do marketing moderno", e os coautores Hermawan Kartajaya e Iwan Setiawan atualizam o seu livro abrangente de 2010, Marketing 3.0, para enquadrar o marke…
Digital technology and hyper-connectivity permanently changed consumer behavior. Philip Kotler, the "father of modern marketing," and co-authors Hermawan Kartajaya and Iwan Setiawan provide a framework for marketing in the digital age. They examine emerging trends, define how co…
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can …
Marketing 4.0: Le passage au digital
by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
La technologie numérique et l'hyperconnectivité ont changé de façon permanente le comportement des consommateurs. Philip Kotler, le 'père du marketing moderne', et les auteurs Hermawan Kartajaya et Iwan Setiawan proposent un cadre pour le marketing à l'ère numérique. Ils examine…
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can …