This text presents significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social exp…
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significan…
"Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significa…
This book focuses on three main challenges faced by any company: understanding the social landscape, assessing current efforts, and implementing a complete strategy.
This text presents significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social exp…
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