Consumer behaviour: a European perspective

by Solomon, Michael R.

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Title Statements

Full title :Consumer behaviour : a European perspective / Michael Solomon [et autres].

Edition Statements

Publication Date:©2013
Edition:5th ed

Publication Statements

Publisher(s):Pearson
Place of Publication:Harlow, England
Language:eng
Publication Date:©2013

The Physical Object

Description:xxviii, 672 pages : : illustrations en couleur, figure, graph., tabl. ; : 27 cm

Edition Identifiers

ISBN:9780273772729, 0273772724
oclc:ocn892333864
LC Classification:HF5415.33.E85
Dewey Decimal:658.8/342

Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.

Subjects

Aspect culturel comportement du consommateur Consommateurs -- Comportement Europe Manuel d'enseignement supérieur (Descri… Marketing Préférence du consommateur