Consumer Behaviour: A Practical Guide
<P>This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models …
Read More ↓Title Statements
- Full title :Consumer Behaviour : A Practical Guide.
Summary
<P>This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. </P>
Read More ↓Edition Statements
- Publication Date:2014
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Hoboken
- Language:eng
- Publication Date:2014
Notes
Description based upon print version of record.
The Physical Object
- Description:Online-Ressource (327 p).
Edition Identifiers
- ISBN:9781138832367, 1138832367
- oclc:on1034740669
- LC Classification:HF5415.3 .F64 2014
- Dewey Decimal:658.8/34
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