Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of …
Read More ↓Title Statements
- Full title :Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Summary
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. ...
Read More ↓Edition Statements
- Publication Date:2014
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Florence
- Language:eng
- Publication Date:2014
The Physical Object
- Description:1 online resource (327 Seiten)
Edition Identifiers
- ISBN:9781138832367, 1138832367, 9781317565918, 1317565916
- oclc:ocn923616339
- LC Classification:HF5415.3 .F64 2014
- Dewey Decimal:658.834
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