Title Statements
- Full title :Consumer psychology / Cathrine V. Jansson-Boyd.
Summary
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being"--Résumé de l'éditeur.
Read More ↓Edition Statements
- Publication Date:©2010.
Publication Statements
- Publisher(s):Open University Press
- Place of Publication:Maidenhead
- Language:eng
- Publication Date:©2010.
Notes
Titre de l'écran-titre (visionné le 8 août 2011).
TRAITEMENT SOMMAIRE.
The Physical Object
- Description:1 online resource
Edition Identifiers
- oclc:ocn748925222
- LC Classification:HF5415.32
- Dewey Decimal:658.8342
Table of Contents
1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment.
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