In the last two decades, advancement in technology has transformed every aspect of librarianship. 'Law librarianship in academic libraries' discusses issues and model practices in academic law libraries. This text will help librarians and library school students understand the o…
"A detailed look at how economists shaped the world, and how the legacy continuesTrillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one…
Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into co…
This book analyzes the nature and quality of experiences for the industry's clients, its staff and others affected by its operations. It draws together several approaches to the study of tourist satisfaction, equating this with quality in tourism or hospitality services. It exam…
"The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers, and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, rea…
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being"--Résumé de l'éditeu…
Despite the time and money spent on market research, 60% to 80% of new offerings fail. Why do consumers often say one thing to marketers--yet act differently in the market? Industry innovator Gerald Zaltman argues that the answer lies in how the mind works. When it comes to bu…
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
How is qualitative marketing and consumer research conducted today? What is rigorous research in this field? What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this boo…
