Content is currency

Content is currency: developing powerful content for web and mobile

by Wuebben, Jon

Type Book
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Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimizatio…

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Title Statements

  • Full title :Content is currency : developing powerful content for web and mobile / Jon Wuebben.

Summary

Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instruct.

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Edition Statements

  • Publication Date:©2012.

Publication Statements

  • Publisher(s):N. Brealey Pub
  • Place of Publication:Boston, MA
  • Language:eng
  • Publication Date:©2012.

The Physical Object

  • Description:1 online resource (xxv, 264 pages) : : illustrations

Edition Identifiers

  • ISBN:9781857889901, 1857889908
  • oclc:ocn797965968
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8/72

Subjects

Commerce électronique Electronic commerce Internet marketing Marketing sur Internet Sites Web -- Conception Web sites -- Design

Writers

Wuebben, Jon

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