Customer loyalty

Customer loyalty: concept, context and character

by Rai, Alok Kumar

Type Book
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Title Statements

  • Full title :Customer loyalty : concept, context and character / Alok Kumar Rai, Medha Srivastava.

Edition Statements

  • Publication Date:©2014.

Publication Statements

The Physical Object

  • Description:xvi, 304 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9789332902718, 9332902712
  • oclc:ocn930014742
  • LC Classification:HF5415.5

Subjects

Consommateurs -- Fidélité Customer loyalty Customer relations

Writers

Rai, Alok Kumar Srivastava, Medha

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