Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and…
Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industr…
"In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key si…
"In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key si…
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
"Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, tr…
"Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, tr…
"Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, tr…
"Trust is the essential bond that underpins the relationships organizations have with all of their humans -- their workers, customers and partners. Building trust drives important human behaviors and business outcomes such as customer loyalty and employee motivation. In fact, tr…
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, o…
