Customer relationship management

Customer relationship management: Getting it right!

by Kincaid, Judith W.

Type Book
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A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.

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Title Statements

  • Full title :Customer relationship management : Getting it right!

Summary

A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.

Read More ↓

Edition Statements

  • Publication Date:2003

Publication Statements

The Physical Object

  • Description:480 s

Edition Identifiers

  • ISBN:013035211X, 9780130352118
  • oclc:ocn464119582
  • Dewey Decimal:658.812

Subjects

Kunderelationer Kundeservice kundetilfredshed

Writers

Kincaid, Judith W.

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