Customer Relationship Management using Business Intelligence

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This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au …

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Title Statements

Full title :Customer Relationship Management using Business Intelligence.

Summary

Edition Statements

Publication Date:2012.

Publication Statements

Publisher(s):Cambridge Scholars Publishing
Place of Publication:Newcastle upon Tyne
Language:eng
Publication Date:2012.

The Physical Object

Description:1 online resource (415 pages)

Edition Identifiers

ISBN:9781443842976, 1443842974
oclc:ocn823386228
LC Classification:HF5415.5
Dewey Decimal:658.8

TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; LIST OF ABBREVIATIONS; ACKNOWLEDGEMENTS; ABOUT THE AUTHOR; FOREWORD; INTRODUCTION; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; CHAPTER ELEVEN; CHAPTER TWELVE; POSTSCRIPT; APPENDIX ONE; APPENDIX TWO; APPENDIX THREE; APPENDIX FOUR; APPENDIX FIVE; APPENDIX SIX; APPENDIX SEVEN; REFERENCES; INDEX

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