"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process …
Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where…
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for…
This guide helps businesses large and small use social media to develop and maintain productive customer relationships.
Microsoft Dynamics CRM 2011 Scripting Cookbook is full of immediately useable recipes showing you how far you can take customization in Dynamics. While the book is structured so that each recipe can be tackled separately, for novice users it is recommended to follow through all …
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the…
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet…
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet."--Chapter 1 of Build Your Customer StrategyBuild Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells o…
Ruthlessly focus on what's convenient for customers, not what's convenient for you. Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are ad…
SugarCRM is an innovative customer relationship management software solution that enhances your company's marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show y…
Secure Dynamics AX 2012 environment with simple practical steps.
In this AMACOM Edgewise podcast, author Shoya Zichy discusses the Color Q system, a personality identification system that can be used in your personal and professional life ... Shoya Zichy, author of Personality Power, discusses the Color Q system, a personality identification …
"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan…
