Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the…
Customer relationship management -- CRM in action -- Customer acquisition -- Customer retention -- Balancing acquisition and retention -- Customer churn -- Customer win-back -- Implementing CRM models -- The future of CRM.
This title focuses on the quantitative and modelling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer man…
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the…