James Barnes is an iconoclast about statistics and customer relationship management software. He's interested in building customer loyalty instead. He advocates building it not with data but by putting yourself in your customers' shoes. Your job then becomes removing everything …
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet."--Chapter 1 of Build Your Customer StrategyBuild Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells o…
"Industry expert and author Jim Barnes shows you how managers and executives can create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. He draws on his more than thirty years of experience listening to end-consumers an…