Decoding Coca-Cola: A Biography of a Global Brand

by Crawford, Robert

Type Book

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Title Statements

Full title :Decoding Coca-Cola : A Biography of a Global Brand.

Edition Statements

Publication Date:2021.

Publication Statements

Publisher(s):Taylor & Francis Group
Place of Publication:Milton
Language:eng
Publication Date:2021.

Notes

Description based upon print version of record.

The Physical Object

Description:1 online resource (251 p.).

Edition Identifiers

ISBN:1351024019, 1351024000, 9781351024006, 9781351023993, 1351023993, 9781351024020, 1351024027, 9781351024013
DOI:10.4324/9781351024020
oclc:on1202470374
LC Classification:HF5415.1255
Dewey Decimal:338.766362

Cover -- Half Title -- Series Page -- Title Page -- Copyright page -- Contents -- List of tables -- List of contributors -- Introduction: Unpacking Coke -- 1. Coke and The Coca-Cola Company -- 2. Coke and the Hilltop -- 3. Coke and the Super Bowl -- 4. Coke and the media -- 5. Coke and gender -- 6. Coke and the digital age -- 7. Coke and design -- 8. Coke and sustainability -- 9. Coke and the environment -- 10. Coke and the Cold War -- 11. Coke and America -- 12. Coke and the beach -- 13. Coke and the kids -- 14. Coke and health -- 15. Coke and the competitor -- Index