The Gen Z frequency

The Gen Z frequency: how brands tune in and build credibility

by Witt, Gregg L.

Type Book
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"The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is th…

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Title Statements

  • Full title :The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird.

Summary

"The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z." --

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Edition Statements

  • Publication Date:©2018

Publication Statements

  • Publisher(s):Kogan Page, Limited
  • Place of Publication:London
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:xviii, 235 pages ; : 24 cm

Edition Identifiers

  • ISBN:9780749482480, 0749482486, 9781398693470, 1398693472
  • oclc:on1004254025
  • LC Classification:HF5415.1255
  • Dewey Decimal:658.8/27

Table of Contents

Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index.

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Subjects

Advertising and youth branding Branding (Marketing) Consommateurs -- Comportement Consommateurs -- Préférences Consumer behavior Consumers' preferences Publicité et jeunesse Stratégie de marque

Writers

Witt, Gregg L. Baird, Derek E.

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